ECU Health names Dr. Richard Medford as system’s first Chief Medical Informatics and Digital Health Officer

Greenville, N.C. – ECU Health is pleased to announce Dr. Richard Medford, MD, FAMIA, FRCP(C), as ECU Health’s first Chief Medical Informatics and Digital Health Officer (CMIDHO) following an extensive national search and interview process with stakeholders from across the organization. Dr. Medford officially joined the health system on May 1, 2023.

“Over the past several years, we have seen the importance and value of telehealth and other technology in patient care, and we recognize the need to be nimble to work within the digital evolutions and innovations we are seeing in and around the health care industry,” said Dr. Michael Waldrum, ECU Health CEO and dean of the Brody School of Medicine at East Carolina University. “I am pleased to welcome Dr. Medford to ECU Health and feel strongly that his background in health care technology innovation will serve our patients and the region well. As we continue to define the future of ECU Health, Dr. Medford’s collaborative and evidence-based approach will be assets in helping us to realize our vision for those we proudly serve.”

In this newly-expanded role, Dr. Medford will collaborate with executive and clinical leaders to develop and execute strategies to optimize and transform care delivery models and the clinician-patient experience through the strategic use of the electronic health record (EHR), digital tools, advanced technologies, services and processes.

As part of his work at ECU Health, Dr. Medford will continue to practice medicine, allowing him to more fully understand and relate to the challenges and opportunities in the digital environments and frameworks our clinicians provide care within. He has also received a faculty appointment within the Brody School of Medicine with a continued focus on research where he will help serve as a bridge between the academic, medical, information systems and research arenas.

“I am grateful for the opportunity to join ECU Health and to collaborate with the teams here to bring innovations that improve the health status of the patients we proudly serve,” said Dr. Medford. “The unique challenges we face in this vast rural environment require unique, cutting-edge solutions. I look forward to serving on behalf of the people of eastern North Carolina.”

Originally from Toronto, Ontario, Canada, Dr. Medford received his MD from Jefferson Medical College in Philadelphia. He completed an internal medicine residency at Queens University in Kingston, Ontario, and fellowships in infectious diseases from the University of Ottawa and clinical informatics from Stanford University School of Medicine.

Dr. Medford is triple board certified and the recipient of numerous honors, awards and grants. He has proven to be a transformational and strategic leader who understands the importance of leveraging digital technologies and the EHR to drive health system success, enhance patient safety and quality, improve provider efficiency, decrease provider burnout and augment research endeavors.


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